What is the definition of Pressing Human Experiments?

"Pressing human experiments" is like saying, "We're doing groundbreaking research on humans right now, but it's so intense, you might as well be auditioning for a bad reality show where your dignity is a prize."

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Now, here's an unsettling example sentence: "The scientists decided to press human experiments on the unsuspecting volunteers by offering them the chance to be the test subjects for a revolutionary new 'tress-relieving' diet, only to find out they'd been secretly tested for a new line of 'emotional resilience' products."